Video in Emails
A welcome email that includes video generates a 96% Click Through Rate. Many people would agree that they're more enticed by visuals rather than a long, daunting body of text. Nowadays, with the growth of our various modes of communication, easy, plain text could be considered substandard and inefficient compared to other methods. This could have to do with the fact that research show audiences retain around 95 percent of the information presented in...