Emails in Motion: HMTL5
Studies show that 3 in 5 people use email on-the-go. Due to such high numbers, it is vital that videos are formatted properly.
A Frequent problem that video advertising presents for businesses is the sometimes incompatibility of embedded videos on particular devices. Just 6 apps are confirmed to be compatible with embedded video: Apple Mail, iPhone iOS 7 and 10+, Samsung Galaxy, Thunderbird, and Outlook for Mac. Although HTML5 is not a new programming strategy, it’s become more successful in allowing video in emails to work seamlessly.
Back-Up Plan
In an ideal world, all your clients would have one of the 6 email suppliers mentioned. However, for those who use other apps, you can include a frame of the video using a corresponding link into a page which includes the entire video. On occasion, you may select which frame of this video will be shown to customers. If this is not possible, you might be able to choose the screenshot feature on your device in order to allow you to choose a framework that will encourage visitors to click your link and watch the video.
Mobile Compatibility
Studies show that 3 in 5 people use email on-the-go. Due to such high numbers, it is vital that videos are formatted properly within emails so that customers don’t encounter technical screening difficulties. To accomplish a mobile-inclusive email, be sure to keep the content in
column so that viewers should only scroll vertically and use media queries to establish a responsive page.
Remember the Subtitles
The use of email on mobiles means companies must adapt to the lifestyles of their customers. These days, when viewing a video in public, people are more inclined to watch it with the sound off. Subtitles are therefore ideal in order to keep clients from clicking out of the video. They also have the added benefit of making the video content more accessible for people with difficulty hearing or other issues. .