How to do Effective Communication in Video
It says that “ideas don’t sell themselves,” but rather, they are sold through persuasion. You might have the greatest product ever, but if you can’t explain it very well, it won’t succeed.
How to do Effective Communication in Video
Let’s consider that your company has a distinctive voice. But it’s not enough to be unique if you are not able to send your message well. In an abundant market, it’s vital that you present your ideas effectively and in an engaging way.
If not, you’ll get lost under the waves of the growing market.
1/ Persuasion and Persuasion
Many people think of communication as a sort of “soft skill,” that is, expertise that does not need to be studied. Nevertheless, communication, storytelling, and persuasion don’t come inherently, although they are essential to today’s work environment.
Peer-reviewed research says that 30% of the European economy is powered by “persuasion”, “jobs that utilize public speaking, presentation, etc.
It says that “ideas don’t sell themselves,” but rather, they are sold through persuasion. You might have the greatest product ever, but if you can’t explain it very well, it won’t succeed.
Videos stand out when marketing your work because it presents information extremely well, in an attractive manner. Video influences through some form of narrative, the most successful ways to bring together ideas.
It is essential to become skilled at the art of persuasion if you wish to bring value to your product or service.
2/ Story with Emotion
Humans have always told stories, some lasting longer than others. Books, movies, and video games are widespread exactly because they tell stories.
Narratives work because they’re grounded in emotion, not logic. To a great extent, even if you have exceptional rational arguments for something, you might not succeed in convincing people if you cannot communicate to them emotionally.
Martin Luther King and Winston Churchill, for example, stand out because they managed to connect their ideas persuasively and emotionally.
They laid out the logic of their claim but adopted useful analogies and metaphors to communicate with their audience. Expressing ideas in that manner has, probably, become more vital now than in the past.